Site Promotion Information

How To Gain Web Traffic Through 9 Simple Tips


Driving traffic to your website can be a time consuming task. However, these easy tips may help you increase traffic and convert those visitors into actual customers.

1. Title on your main URL and secondary pages
Originally, my title was ADVANCED SYSTEMS-A Leadership & Organizational Training & Development Firm near Chicago, IL. If I searched for the first two words ADVANCED SYSTEMS using Overture at http://inventory.overture.com I found a little over 4,000 keyword searches. By using this tool, I entered various key words and discovered that the term education and training had over 210,000 searches during the previous month. Research also recommends that the title length not exceed 77 characters and so I continued researching the most effective key words to pair with my first two terms. Also, additional reading suggested that you indicate your location within this title. Even though the completed title may exceed the recommended length, this is OK because the search engines do read beyond 77 characters. Also, as you construct or revise each page, make sure that title has the appropriate key words. Currently, I am doing that for my site because as stated earlier ADVANCED SYSTEMS is not a popular searched term.

2. Content
Both my Internet marketing coach (www.leaders-perspective.com) and my marketing consultant (www.hodgecommunications.com) acknowledged that the content on my site of which I wrote was of exceptional editorial quality. Their praises made me feel very good. However, both told me that the content wouldn't "sell an igloo to an Eskimo." This wasn't what I wanted to hear after spending hundreds of hours writing this exceptional content. Currently, I am revisiting each page and rewriting the content using a marketing content focus instead of editorial one. I had failed one of the basic lessons in marketing - write to the audience needs by identifying potential benefits not your expertise.

3. Search Words
Again using the mentioned site in tip #1, I began to rewrite the content and then checked key words and phrases to ensure that they were embedded within the content. Writing in Microsoft Word, the writer can go to the Edit button and scroll down to the Find icon. By typing in a specific word or phrase, this handy tool will check to see how many times it appears in the document. A note of caution - Be careful not to overload your content with search words because the robots are quite sophisticated and can distinguish this overload.

4. Call to Action
Within the content on each page should be a call to action. The visitor should be encouraged to sign up for a free newsletter or contact your office by phone or email. Also, you can provide links to other pages within your website such as "click to hear read more articles."

5. Thematic Approach
Using a theme entices search engines to travel through all the pages within your site. The theme can be your unique selling proposition. Also, a thematic approach encourages your visitors to visit more than one or two pages.

6. Use of Pictures, Graphics and Flash
Pictures are far more effective than clip art. Remember to use a variety of genders and ethnicity because your Internet audience is diverse. Be careful with flash and other time consuming graphics as they may consume too much time to download. Many visitors leave sites if the site doesn't download in a matter of seconds. Time is money not only for you, but your visitors as well.

7. Free Offers
Visitors like to receive free offers from ezine booklets to articles to recommendations on books and other sites. Entice your visitors with freebies and have them coming back for more.

8. Regular Updates
Sites need to be updated on a regular basis to encourage Search Engines to continually visit your site. A static site is not good for web traffic or building relationships with your visitors. Construct a plan to revisit your pages to provide new content for Search Engines. HINT: Remember to check Key Words as you update your pages.

9. Perfection and Under Construction
Since web sites should not be static, perfection is an ongoing experience. Don't wait until the content is perfect. Load it and then watch your statistics. Under construction shouldn't be forever, however prioritize those pages you wish to update first. If you need to add a page, do so and mark it as "Under Construction." I currently have several new pages "Under Construction" and still have yet to revise all my pages. Working using a plan (see tip 8), I anticipate completing the entire site within the next 30 days. And then, revisit at least 2 pages each month to update the content.

These last two months have been an incredible learning experience for me as I continue to work on my site to expand traffic and therefore potential clients. For example, one of the most visible results has been a 300% increase on one of my revised pages (http://www.processspecialist.com/youth.htm). Even though the site is still has pages under construction, I know that following these 9 simple tips will continue to multiply traffic and eventually increase my client base.

Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com

This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

Leanne Hoagland-Smith, M.S. CEO of ADVANCED SYSTEMS, is the Learning & Process Specialist. With over 25 years of business & education experience, she helps her clients to double their performance. By uniting systems, strategies and people to create loyal internal customers, Leanne delivers ROI solutions in 4 key areas: financials, leadership, relationships and growth & innovation within a variety of industries including education, healthcare, manufacturing and professional services. As co-author of M.A.G.I.C.A.L. Potential: 7 Capacities for Living an Amazing Life Beyond Purpose to Achievement due for 2005 release, Leanne speaks nationally to a variety of audiences. Please contact Leanne at 219.759.5601 or visit http://www.processspecialist.com if you are seeking to connect your passion to your purpose to double your performance and receive unheard of results.


MORE RESOURCES:

Digg freezes manual story submissions as user anger mounts
VentureBeat
On his Twitter account, Digg chief executive Kevin Rose didn't confirm whether the submission freeze was part of efforts to tinker with the site's promotion ...

and more »


Prepare to spend time to make money online
Columbia Daily Tribune
One of the biggest, most costly mistakes you can make is to neglect to budget for site promotion. My own path to “online riches” (ha! ...

and more »


Province Electric Plugs In to ScreenScape Community for Content Sharing and On ...
PR Web (press release)
Province Electric, a wholesale electrical distributor, has recently joined ScreenScape to create an on site display for their three distribution centers in ...



Web Marketing Course 2010
Tom Wilt News
Web Site Promotion – 5000 Guaranteed Hits! Resellers Earn per sale! … Huge Seller! Posted by on Sep 8 2010. Filed under Technology. ...

and more »


Online Bingo Club

Back to School with Wink Bingo
Online Bingo Club
... so they certainly bring you the chance to win big whilst playing at their online bingo site. Promotion wise Wink Bingo also rule joint bingo king, ...

and more »


Stark Logic marks exclusive contract with US Direct Protect
TREND
Also, as part of the exclusive contract, Stark Logic will not be able to do any web site promotion from other auto warranty company except for US Direct ...



The Sacramento Press

New website serves music fans and local bands alike
The Sacramento Press
... so his efforts have been focused on soliciting local bands to join the site. Promotion for the site is already in progress, as it was advertised at The ...



Town Planner
PlanningResource (subscription)
Additional duties also include site promotion, researching regional plans and policy representations. The Consultancy is also looking for the successful ...

and more »


UK billionaire offers $1m for streaking in front of Obama
Times of India
As part of the site's promotion Alki initially offered $100000 to the person who successfully streaked in front of the US president. ...

and more »


SEO Software Submitter V2.0 Launched
SBWire (press release)
SEO Software Submitter V2.0 wraps many components to fulfill Search Engine Optimization and product or site promotion and they are listed below.

and more »

Google News

home | site map
© 2006