| |
| |
|
Site Promotion Information |
|
|
|
Keeping Focused: Marketing Your Site During a Tough Tourist Economy
In the current competitive climate, tourism-dependant businesses in Coastal Maine are looking for every possible edge to set themselves above their competition. The internet has quickly become the ubiquitous marketing venue for tourism and travel, and our local businesses have jumped into this venue with both feet forward. For several years, search engine marketing firms have sold pay-per-click, link farms, and meta-tags as the must-do's for increasing web visibility. Tactics such as tag-stuffing, hiding keyword instances, or creating unintelligible site content in order to trigger higher pageranking have served to increase traffic for some, but have severely decreased the quality of search results for the consumer. Over time, vanguards in the industry have come to understand that it is the searcher whose needs should be the focus, not the business that wants desperately to be found. The increasingly jaded public, through such daily delights as spam and pop-up ads, has learned quickly to dismiss businesses that force themselves on them. I know from my own search experience that I tend to ignore both sponsored ads and even the highest ranked search results if the description looks or smells anything like either a paid placement or a keyword-jammed "information portal". Now don't get me wrong, all of these sights get tons of traffic, but that's not my point. My point is that consumers are becoming more hip to the game, and the trust that is necessary to produce a financial transaction with them can be severely inhibited through seemingly disingenuous marketing techniques. Companies like Google have pivoted left and right to shake the rigging of search results. Their mission has re-focused lately , and they are developing brilliant techniques to make sure their users are delivered PERTINENT search results. They still generate revenue from paid advertisers, thats true, but look where they put the ads. They are clearly seperated from the search results, and are clearly labeled 'sponsored links'. As a matter of fact, the majority of these links are placed in the right column of the page, a veritable no-man's land for browsers, according to eye-tracking studies. Anyhow the important thing to keep in mind is that, rather than trying to 'beat the system", businesses would be better served if they moved toward creating the pertinent site search engines are trying to return to their users. Instead of jamming tags and buying links, businesses should be making sure their sites are chock full of good, pertinent content. If you own a gas station, your website should strive to be the end-all, be-all location for gas related information in your area. Not only will the mass of content help the search engines find you and rank you higher, but visitors will be happier, more satisfied, and consider you the expert in your field. Others will link to you as an expert, and this is probably the most effective single way to increase traffic to your site. Lance Dutson runs Maine Coast Design, an internet design and marketing firm catering to tourist-oriented businesses on the coast of Maine. http://www.mainecoastdesign.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Advertising Approach For The First-time Webmaster For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. Not Common But Effective Free Marketing We all know the many "free" traffic producing avenues. We all know about free classified ads, traffic exchanges, web site submitters, banner exchanges, link exchanges, but how many of you have ever thought of this FREE traffic avenue! In the past I have tried, I think, every free method of advertising, and have also had some success with the variety of free advertising resources. How To Promote Your Online Store OK. So you took the leap and started your online store. The Ultimate Search Engine Strategy Search engine optimisation is big business. Ezines and websites litter the Internet with strategies to boost your search engine ranking. The Power of Testimonials - Unleash the Marketing Prowess of Credibility Creating a sense of credibility for your product and website is very important and if you are successful at it then you will increase your sales by boosting the number of customers you receive. If people do not believe in your product then you can forget them ever purchasing from you because who buys products they don't believe actually work? Now that you know you need to give yourself credibility, you need to think of ways to go about doing that. Website Promotion Ideas: 8 Simple But Effective Tips To Get People To Visit Your Web Site Often If you have a website and desires to attract traffic and and to make your visitors visit you again and again, then listen up, buddy.Below are a few website promotion ideas and the secrets:1. Track or Perish Who me? Track?Now I realize some turn a blind eye towards tracking results on their site. Either preferring to look the other way or perhaps asking Stevie Wonder to watch over it for them. Capturing Leads on Traffic Exchanges There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages , Autoresponder follow up systems , and Ad tracking URLs . Power Linking 2005 Redefines Web Site Promotion Web site owners are realizing Jack Humphrey's Power Linking isn't just another typical traffic generating program or another seo software application. Unlike most courses that are written in 3 days, Power linking is the culmination of 3 years of the best practices, honest, proven, tested strategies, & hard core results for thousands of customers worldwide. Fight For Online Visibility Would you like to prevent Internet users from visiting your website? You may feel that you're asked a silly question. But then think about why so many investors are silently watching how their web projects are doomed to invisibility from the outset despite nobody wants to conceal his or her own website from the public. Easy Content Building for the Lazy Webmaster Free content builder. Articles are the best way to add free content to your site. The ON World of OFFline marketing Ok, now if you've started reading this article thinking that its going to be the same story about the business cards carrying your logo and company name, you are right. Hey, dont reach for that back button already. Drive People to Your Site to Buy Your Products Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force. Why You Should Learn HTML Do you have a website or are you planning on creating a website in the near future? You owe it to yourself to at least learn some basic HTML (HyperText Mark-up Language). Even if someone else is creating and maintaining your website there are some basics you should know. I Need Real Visitors, NOT Search Spiders! The answer to the first question is simple, the difference between spiders and visitors is dollars. Good old fashion sales, cha ching! ring the cash register. 5 Reasons Why Link Swapping Is Killing Your Website I created my first website in 1995 - it was so long ago I built it out of rock and wood, not HTML.Shortly after it went live I realised that nobody apart from me could see it and it started to dawn on me what this 'Internet thing' is all about. Has Your Business Hit a Wall? What to Do When Business Slows Down! I doubt that anyone reading this article hasn't at one time or another found his or her business dropping off significantly. For some unknown reason, and without any warning, everything seems to stop. Reciprocal Link versus Value Exchange Most webmasters are familiar with the concept of reciprocal linking. Reciprocal linking is the exchange of links between webmasters with the hope of improving their site ranking with the search engine. Promote Your Website Using Articles Promote your website using articles - Internet is all about information! At any given time, majority of web users surf the Internet in search of some kind of information. That's why it is only natural that marketing with the help of providing sought after information to web surfers should be a key method in your online marketing strategy. Unique Selling Propositions - USPs Got one? Two? Three?If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!We all have competitors, and the more you have, the more important it is that you have a Unique Selling Proposition (at least one).
|
| home | site map |
| © 2006 |
